Jennifer Heisler Lavalley

Overview

Jennifer is a collaborative strategist who is enthusiastic about helping clients build, protect, enforce, and optimize their brands on a global basis. She advises legal, marketing, commercial, and executive leadership teams on brand development, trademark and copyright protection and enforcement, and risk-based decision-making. She provides practical, business-focused counsel on advertising and digital content, and emerging risks associated with AI-generated content, supporting innovation while protecting enterprise brand value.

Jennifer’s approach is holistic and global. She counsels clients on IP ownership structures, IP licensing and transfers, brand presence in social media, domain names, Uniform Domain Name Dispute Resolution Policy proceedings, online enforcement initiatives, and trademark opposition and cancellation proceedings. She works closely with GTC’s M&A practice in conjunction with IP due diligence and the integration and divestiture of trademark, copyright and domain name portfolios.

Jennifer’s practice serves individuals, start-up companies, and international entities in a vast array of areas, such as telecommunications, software, hardware, IT, robotics, food, healthcare, design innovation, professional services, biotechnology, MedTech, life sciences, and education.